Steer
Demo modeSeeded data. Region names are real; every account, colleague, competitor and figure is invented. No connector is wired.

People & coaching

Coverage and capability. There is no activity surveillance in this system: no call counts, no logins, no time-in-CRM.

Critical talent & succession
6/8
2 no successor · 2 identified, not ready
Performance tiering
95%
18 World class · 39 On standard · 3 Not acceptable
Reps with a session
41/60
68.3% review load
Employee Retention
91.2%
≥90%
2 Not a decision — a discovery. Every gap must be a documented decision. An undocumented gap is what turns this KPI red.
Critical talent & succession
RoleHolderRegionSuccessorStatusRationale
Sales Director — EuropeSofia BrandtEuropeInes VermeerReady—
Sales Director — North AmericaDana WhitfieldNorth AmericaJonas BergIdentified, not readySuccessor identified but two years from ready. Accepted at the March talent review; development plan attached.
Sales Director — ChinaWei LinChina—Not a decision — a discoveryEvery gap must be a documented decision. An undocumented gap is what turns this KPI red.
Global OEM / strategic accounts leadNina SilvaGlobal—Not a decision — a discoveryEvery gap must be a documented decision. An undocumented gap is what turns this KPI red.
Pricing / revenue management leadAndre KovacGlobalMarta BielikIdentified, not readySingle point of failure accepted for 2026; the capability build is workstream 2 of the playbook.
Commercial Excellence leadMarta BielikGlobalTomas CostaReady—
Sales Director — IndiaPriya RaghavanIndiaLeila HaddadReady—
Supply chain — customer service leadBruno FerreiraGlobalAmara NwosuReady—
Sales productivity per rep

A rep at +2% and a rep at +300% in the same organisation is a territory-design problem, not a performance verdict.

RepRegionAccountsRevenue LTMvs zone medianGrowthTierLast session
Fatima KowalskiEurope8411 k€
0%
+312.4%World classNo session recorded
Pia QuinnIndia86,235 k€
+978.7%
+45.9%World classNo session recorded
Ivana KowalskiChina6734 k€
+63.5%
+45.1%World class2026-03-26
Nina MoreauTürkiye9224 k€
-50.1%
+42.9%On standardNo session recorded
Mateo AlvarezMEA / South Africa9292 k€
-20.2%
+41%World class2026-05-04
Sanne BakkerNorth America8651 k€
+35.3%
+40.1%World class2026-05-12
Hugo TanakaLATAM83,984 k€
+492.9%
+39%World classNo session recorded
Diego IbarraEurope7182 k€
-55.7%
+38.7%On standard2026-08-09
Fatima LindgrenLATAM8672 k€
0%
+38%World classNo session recorded
Pia OliveiraTürkiye9262 k€
-41.6%
+36.5%On standard2026-06-25
Ivana DialloAsia / SEA6308 k€
0%
+35.7%World class2026-08-15
Clara QuinnIndia7726 k€
+25.6%
+35.4%World classNo session recorded
Pia DialloIndia8417 k€
-27.9%
+35.3%On standard2026-06-18
Rasmus ChenNorth America7191 k€
-60.3%
+33%On standard2026-06-05
Mateo EriksenChina5240 k€
-46.5%
+32.2%On standard2026-08-26
Lucia JansenAsia / SEA6208 k€
-32.5%
+32.2%On standard2026-08-13
Clara ChenEurope8340 k€
-17.3%
+31%World classNo session recorded
Fatima AlvarezAsia / SEA6201 k€
-34.7%
+29%On standard2026-08-26
Dmitri EriksenLATAM7225 k€
-66.5%
+28%On standard2026-05-24
Ivana PopescuAsia / SEA6624 k€
+102.6%
+26.3%World class2026-08-04
Rasmus AlvarezNorth America7754 k€
+56.8%
+26%World class2026-08-11
Diego AlvarezNorth America7177 k€
-63.2%
+23.1%On standard2026-04-06
Lucia ChenEurope8737 k€
+79.3%
+22.5%World class2026-08-16
Omar AlvarezNorth America7393 k€
-18.3%
+22.3%World classNo session recorded
Sanne ChenNorth America7481 k€
0%
+18.9%World class2026-05-16
Alba BakkerIndia7578 k€
0%
+18.5%World class2026-07-12
Dmitri GarciaChina6183 k€
-59.2%
+18.5%On standard2026-07-16
Omar EriksenEurope7321 k€
-21.9%
+16%World class2026-08-06
Diego MoreauNorth America7199 k€
-58.6%
+14.8%On standard2026-07-10
Chiara LindgrenTürkiye81,476 k€
+228.7%
+14%World classNo session recorded
Chiara LindgrenEurope8622 k€
+51.3%
+11.6%On standardNo session recorded
Tarek TanakaMEA / South Africa8243 k€
-33.6%
+10.8%On standard2026-08-19
Clara EriksenAsia / SEA7156 k€
-49.4%
+10.8%On standard2026-08-09
Chiara AlvarezIndia7361 k€
-37.5%
+10.3%On standard2026-04-13
Bruno AlvarezLATAM8562 k€
-16.4%
+9%On standard2026-08-18
Alba HoffmannMEA / South Africa91,609 k€
+339.6%
+8.6%On standardNo session recorded
Yusuf OliveiraEurope7170 k€
-58.6%
+8.5%On standard2026-04-07
Vera QuinnChina5193 k€
-57%
+8.2%On standard2026-04-11
Mateo FerrariNorth America7171 k€
-64.4%
+7.3%On standard2026-08-04
Mateo IbarraEurope7727 k€
+76.9%
+7.2%On standardNo session recorded
Kenji OliveiraMEA / South Africa8366 k€
0%
+6.1%On standardNo session recorded
Kenji PopescuTürkiye8449 k€
0%
+5.8%On standard2026-08-09
Yusuf MoreauAsia / SEA7819 k€
+165.9%
+5.6%On standardNo session recorded
Ivana FerrariLATAM81,464 k€
+117.9%
+4.1%On standard2026-07-20
Ivana GarciaNorth America71,655 k€
+244.1%
+3.9%On standard2026-07-11
Sanne LindgrenEurope7347 k€
-15.6%
+1.8%On standardNo session recorded
Lucia JansenNorth America71,278 k€
+165.7%
+1.7%On standard2026-05-04
Mateo LindgrenIndia7670 k€
+15.9%
+0.2%On standardNo session recorded
Sanne LindgrenChina6890 k€
+98.2%
-0.2%On standardNo session recorded
Diego RossiNorth America7677 k€
+40.7%
-1.2%On standard2026-07-14
Diego RossiEurope7471 k€
+14.6%
-1.6%On standard2026-07-09
Rasmus RossiEurope8177 k€
-56.9%
-2.1%Not acceptableNo session recorded
Pia LindgrenIndia8316 k€
-45.3%
-4.2%Not acceptableNo session recorded
Clara PopescuMEA / South Africa81,092 k€
+198.4%
-4.8%On standard2026-08-07
Yusuf AlvarezChina5126 k€
-71.9%
-5.2%Not acceptable2026-05-26
Mateo NovakChina52,406 k€
+435.9%
-5.5%On standard2026-08-24
Yusuf EriksenLATAM7609 k€
-9.4%
-6.3%On standard2026-04-04
Lucia RossiChina6449 k€
0%
-6.6%On standard2026-03-19
Nina RossiEurope7430 k€
+4.6%
-6.8%On standard2026-07-05
Chiara IbarraEurope723,388 k€
+5590.5%
-7%On standard2026-08-17
Absolute standards, never forced quotas. Everyone can be World class at once — the distribution is expected to shift upward.
Executive customer visits

48/70

Strategic engagement with priority accounts. A coverage measure, not an activity-control measure

RegionPlanDoneReview load
Europe1211
92%
MEA / South Africa64
67%
Türkiye66
100%
North America127
58%
LATAM86
75%
India83
38%
China104
40%
Asia / SEA87
88%
Coaching log

Coaching log

Structured, CRM-based, between manager and rep. A coverage measure.

  • Lucia Chen2026-08-16 · Leila Rahman

    3.3x coverage, 9 open opportunities

    Escalate the two stalled negotiations to the director for a joint visit.

    Next review: 2026-10-15

  • Diego Rossi2026-07-09 · Leila Rahman

    2.3x coverage, 13 open opportunities

    Escalate the two stalled negotiations to the director for a joint visit.

    Next review: 2026-09-15

  • Omar Eriksen2026-08-06 · Leila Rahman

    1.5x coverage, 5 open opportunities

    Add four qualified opportunities on strategic products before the next review.

    Next review: 2026-10-15

  • Chiara Ibarra2026-05-09 · Noor Petrov

    2.6x coverage, 8 open opportunities

    Escalate the two stalled negotiations to the director for a joint visit.

    Next review: 2026-07-15

  • Chiara Ibarra2026-08-17 · Noor Petrov

    2.2x coverage, 6 open opportunities

    Escalate the two stalled negotiations to the director for a joint visit.

    Next review: 2026-10-15

  • Nina Rossi2026-03-14 · Noor Petrov

    2.9x coverage, 8 open opportunities

    Rebuild the account plan on the two largest qualified opportunities.

    Next review: 2026-05-15

  • Nina Rossi2026-07-05 · Noor Petrov

    2x coverage, 6 open opportunities

    Hand over eleven long-tail accounts to inside sales to free two days a month.

    Next review: 2026-09-15

  • Diego Ibarra2026-05-10 · Noor Petrov

    2.9x coverage, 12 open opportunities

    Escalate the two stalled negotiations to the director for a joint visit.

    Next review: 2026-07-15