Demo modeSeeded data. Region names are real; every account, colleague, competitor and figure is invented. No connector is wired.

Category scorecards

One review sheet per family. Phase 1 first, phase 2 visibly inactive below.

This family claims a position it has no data behind. Flag it rather than colour it. Market Leadership (6 KPI, 0 extractable today)
Management rules
  • · Lagging KPIs explain what happened; leading KPIs determine what management does next.
  • · Green is not discussed. The agenda excludes it by construction.
  • · The KPI set does not change between phase boundaries.
  • · A KPI that cannot be produced from a system is not adopted.
  • · Every KPI has one accountable owner who answers for the trend.