Pricing control
What was announced, what survived, and whether the approval chain is a control or a rubber stamp.
Price exception rate
17.8%
≤10%
Approval challenge rate
16.9%
≥20% challenged
ASP vs Prior Year
-0.8%
≥ +2%
Stickiness
—
No reliable source yet. Cannot carry a colour.
Every escalation approved: LATAM · China. An approval chain that never challenges is not a control — the delegation is fictional.
Price Increase Stickiness
Of an announced increase, how much survives after two quarters — answers the India +8% question: what is actually left?
No colour: the source cannot produce a figure yet. SAP price history. The campaigns below are the record the KPI would be computed from once the price history is extractable.
| Campaign | Region | Channel | Announced | after 1 quarter | after 2 quarters | Stickiness | Comment |
|---|---|---|---|---|---|---|---|
| 2026-01 | India | Distributor | +8% | +5.1% | +3.2% | Announced at 8% on the distributor base. Erosion concentrated on three accounts that renegotiated at renewal. | |
| 2026-02 | Europe | Slitter | +4% | +3.6% | +3.4% | Held. Escalation authority was kept one level above the rep for the whole campaign. | |
| 2026-03 | Türkiye | Distributor | +6% | +4.4% | Second quarter not yet observable | Second quarter not yet observable. | |
| 2025-11 | China | Direct | +3% | +0.9% | +0.2% | Effectively lost. Wax-heavy mix leaves no room; the bundle conversation never happened. | |
| 2025-10 | North America | OEM | +5% | +4.1% | +3.8% | Contractual index applied on schedule. |
Approver
An approval chain that never challenges is not a control — the delegation is fictional.
| Region | Approver | Quotes | Escalated | Price exception rate | Challenged | Approval challenge rate |
|---|---|---|---|---|---|---|
| Europe | Sofia Brandt | 964 | 167 | 41 | ||
| MEA / South Africa | Nadia Okonkwo | 1,320 | 277 | 73 | ||
| Türkiye | Emre Yalçın | 1,127 | 139 | 24 | ||
| North America | Dana Whitfield | 1,259 | 227 | 42 | ||
| LATAM | Rafael Duarte | 1,022 | 161 | 0 | Every escalation approved | |
| India | Priya Raghavan | 1,189 | 288 | 61 | ||
| China | Wei Lin | 1,158 | 211 | 0 | Every escalation approved | |
| Asia / SEA | Marcus Tan | 1,105 | 160 | 35 |