Market Leadership
One review sheet per family. Phase 1 first, phase 2 visibly inactive below.
Review owner: Global MarketingOpen period: 2026 Q3Data debt: 0/6 extractable today
This family claims a position it has no data behind. Flag it rather than colour it.
| KPI | Type | Cadence | Owner | Source | Target | Actual | Status | Trend | Comment |
|---|---|---|---|---|---|---|---|---|---|
Competitive Losses Business already lost with root cause. Measurable quarterly, unlike market share | Lagging | Quarterly | Global Marketing | Partial Salesforce loss reasons | Green Computed from ≤ target | -10 | |||
Technology Lead Time Months of lead over the first competitor to match a launch. The 3.5 micron ribbon gave a full year — that is what leadership means, not tonnage No reliable source yet. Cannot carry a colour. | Leading | Annual | Global Marketing / R&D | To build Launch tracking | n/a | n/a | Not measurable | — |
Visible so the roadmap is legible, inactive so it cannot be reviewed.
| KPI | Priority | Cadence | Source | Verdict | Agreed band |
|---|---|---|---|---|---|
Market Share (definition TBD) Competitive position. Annual only; do not review monthly | P2 | Annual | Partial External panel | Undecided | ≥ target / within 1 pt / >1 pt below |
Vertical Penetration (TBD) Current position and headroom in target verticals | P2 | Annual | To build Declarative | Undecided | ≥ target / within 5 pts / >5 pts below |
Partner Business Reviews Partner alignment and joint-plan execution | P2 | Quarterly | To build Manual log | Undecided | ≥ plan / 70–100% / <70% |
Competitive Intelligence Substantiated competitor moves, prices and innovation — evidence, not trade-show impressions | P2 | Quarterly | To build Field input | Undecided | ≥ target inputs / 50–100% / <50% |